28th International Congress of Psychology August 8 ... - U-netSURF

Ding, Department of Psychology, Sun Yat-Sen University, China
While browsing webpage, readers have to interact with browser manually to bring the interested
text into vision area. This operation not only interrupts the normal reading procedure, but makes
reading task less efficiency. We present an Attentive Web Browser, which could roll webpage in
according with the reading attention. An eye tracking system is used to register eye fixation of the
reader. Whole screen is divided into Central Reading Area, Main Reading Area, and Displaying
Area. While eye fixation reached the edges of Central Area, text rolls accordingly. This technique
could eliminate manual involvement while reading, and improve reading efficiency.
5028.151 An interactive battery of tests for pilot selection, Xingguang Pang 1 , Kan Zhang 2 ,
Qunhui Yang 2 , Jianguo Wu 1 , Ronggang Zhou 3 , 1 Chinese Air Force, China, 2 Institute of
Psychology, Chinese Academy of Sciences, China
In order to evaluate pilot candidates’ cognitive abilities efficiently and dynamically, an interactive
battery of tests, including 8 cognitive tasks were designed and formulated with a high speed PC as
the platform of the testing battery. Multiple resources attentions theory and secondary task
techniques were applied for the designing of the battery. Laboratory experiments, field
investigations and longitudinal data collection were used to test the discriminality, reliability and
validity of using of the battery with a large number of subjects. Some preliminary results of
application of the using of the battery were discussed.
5028.152 Color preference of Chinese college students, Li Zhang, Xiaolan Fu, Institute of
Psychology, Chinese Academy of Sciences, China
Color block and color word were used, in two experiments, to investigate the color preference of
Chinese College students. In experiment 1 participant’s preferences to color were examined by
means of paired comparisons. In experiment 2, participants had to give an order to color based on
their preference. The results showed that: 1, Blue, green and white were the more popular colors to
Chinese College students at present. Blue is the most popular color in the three colors. 2, Color
preference was influenced by the method of investigation and the representation form of color.
5028.153 Cellular phone considering elderly people’s demands, Midori Mori, Sadao Horino,
Kanagawa University, Japan
80 million units of cellular phones prevailed in Japan are technically multi-functioned as well as
high efficient. But this does not necessarily imply that they are easy to use for everybody. A
questionnaire survey combined with interview for 221 elderly people (60-90 years old) revealed
that 20% of them owned cellular phone and 30% of them did not, but wished to own it. They
preferred a simple function of verbal communication, and demanded more legible letters for
displays/controls, more usable input procedure and software. A field test on usability confirmed
the above result and suggested more ergonomic improvement.
5028.154 Optimizing pedestrian safety at night, D. Alfred Owens 1 , Joanne Wood 2 , 1 Franklin &
Marshall College, USA, 2 Queensland University of Technology, Brisbane, QLD, Australia
In much of the world, pedestrians share the roadway with motor vehicles. Accident data indicate
that is extremely dangerous at night because drivers are unable to see a pedestrian in time to avoid
collision. Reflective markings can provide an inexpensive solution, but the effectiveness of such
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