28th International Congress of Psychology August 8 ... - U-netSURF

3136.4 The neural substrates underlying translation processing in Chinese-English bilinguals,
Guosheng Ding 1 , Danling Peng 1 , Conrad Perry 2 , Lin Ma 3 , Shiyong Xu 4 , 1 Beijing Normal
University, Beijing, China; 2 University of Hong Kong, Hong Kong, China; 3 Functional MRI
Center of CPLA No. 301 Hospital, Beijing, China; 4 Renmin University of China, Beijing, China
Brain activation underlying Chinese-English bilinguals performing a forward and backward
translation task was examined by using functional magnetic resonance imaging (fMRI). The
results showed that brain areas were differentially activated in the forward and backward
translation task. Direct contrasts showed that the forward translation task activated left prefrontal
areas (BA 9/10) more strongly than the backward translation task and the backward translation
task activated the right temporal pole (BA 38) more strongly than the forward translation task.
These results suggest that the type of conceptual/semantic processing used in forward and
backward translation may differ.
3137 ORAL
Social issues
Chair: Erping Wang, China
3137.1 Globalization, everyday life and new practices, Emily Ito, Blanca Reguero, UNAM,
Mexico
It seems clear that the World is facing a new stage of development, as social sciences are
increasingly focused on economic features. However, little has been done to comprehend how
economic changes, affect collective practices. To indulge in this question, we carried out
interviews, a survey and ethnographic observations, in order to study the effect of the international
changes over work conditions and everyday life in four Mexican cities (Fresnillo, Len, Pachuca,
and Tehuac): This research project has enabled us to review the way lay people are generating new
responses and changing their everyday practices, as a result of globalization.
3137.2 Consumers’ risk perception in B2C electronic commerce, Shuoyang Zhang 1 , Yiwen
Chen 2 , Erping Wang 2 , 1 University of Alabama, USA; 2 Institute of Psychology, Chinese Academy
of Sciences, China
This article explores the risk perception in B2C (Business to Consumer) Electronic Commerce
from consumers’ perspective. After in-depth interview of 32 participants and E-survey with 305
respondents, the factor structure of risk sources is proposed as the result of exploratory factor
analysis and then tested by structural equation model. The impact of risk factors on consumers’
perceived overall risk is investigated. The results of three studies suggest that most of these core
risks, such as risk of real guarantee, risk of buyer-seller interaction, risk of online transaction, risk
of information searching, risk of autonomy, exist in the cyber-reality interface.
3137.3 Socialization and personality development in modern society, Gordon J. Direnzo,
University of Delaware, USA
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