sempozyum_bildiri_kitabi

Notes
1
Thomas, L Lindlof, Qualitative Communication Research Methods (Thousand Oaks, CA: Sage,
1995).
2
Mark Tungate gives a good account of the traditional job descriptions in a agency: “Creative
teams are the ones who envision, visualize and write the advertisements. An art director and a
copywriter make up creative teams. The copywriter and art director work together to develop the
concept of the advertisement. Junior copywriters and graphic designers are added to this team as
needed. The job of the copywriter and the art director is to develop a communication message
using the creative brief written by the client. Copywriters and art directors work under the
direction of a creative director. The account managers act as the liaison between the advertising
agency and the client. Account managers who used to be called “account men” assure that the
agency fulfills the commitments of the agency towards the client. Account planners observe
consumer behaviors and analyze their behaviors toward a product or service of the client.
Account planners, or strategists are the ones who provide the creative teams with a definite road
map. They have the abilities and utilize the tools of trend watchers, researchers, social
anthropologists and psychologists. As the creative process of the advertisement is over, the team
including a media planner and a media buyer starts their part of the job. Media planners
determine where and when the ads will meet the audience. Media buyers follow through the
monetary invoices.” Tungate, Mark. Adland: A Global History of Advertising. (Philadelphia, PA:
Kogan Page US, 2007).
3
Karen Mallia, “Rare Birds: Why So Few Women Become Ad Agency Creative Directors.”
Advertising and Society Review 10, no. 4 (2009).
4
Ibid.
5
Ayşe Durakbaşa and Aynur İlyasoğlu. Formation of Gender Identities in Republican Turkey and
Women's Narratives as Transmitters of 'Herstory' of Modernization. Journal of Social History 35,
no. 1 (2001): 201.
Bibliography
Durakbaşa Ayşe and Aynur İlyasoğlu. “Formation of Gender Identities in Republican Turkey and Women's
Narratives as Transmitters of 'Herstory' of Modernization” Journal of Social History 35, no. 1 (2001): 195‐203.
Lindlof, Thomas, L. Qualitative Communication Research Methods. Thousand Oaks, CA: Sage, 1995.
Mallia, Karen. “Rare Birds: Why So Few Women Become Ad Agency Creative Directors.” Advertising and Society
Review 10, no. 4 (2009).
Standard Directory of Advertising Agencies
Tungate, Mark. Adland: A Global History of Advertising. Philadelphia, PA: Kogan Page US, 2007.