2 management - School of International Business and ...

Günter Lehmann
4 FORMS OF QUESTIONING
4.1 DESCRIPTION
Depending upon the type of communication, the following methods can be used:
The verbal interview guide
– as a personal or telephone interview,
– primarily to gather estimates and expert judgments as well as to gain overviews and
detailed vies
(recommended with fewer than 100 potential subjects).
Written questioning (special case: online surveys)
– on the basis of a standardized questionnaire,
– primarily to derive and examine data, gather explanations or find opinions
(recommended with 100 and more potential subjects)
4.2 GUIDED INTERVIEW
Procedure
The procedure with the interview guide in scientific work is presented in Fig. 3.
Figure 3 | Procedure of the Guided Interview
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