2 management - School of International Business and ...

Wolfgang Cronenbroeck
following analysis, the project manager only needs an examination of the factual context. The
project manager must analyze every factual environmental factor to the degree that this can turn
into a possible risk to the project.
2.1.1.5 STAKEHOLDERS
Figure 5 | Examples of environmental factors for a project
Stakeholders come from the social environment of the project, and include all participants with
a 'valid' interest in the project. In many cases, the following groups can emerge as potential
stakeholders:
– The project's client (internal or external)
– Management or senior managers, etc.
– Functional areas, such as: sales, research, development, purchasing, etc.
– Operations and staff councils, unions, etc.
– Participating banks and insurance companies
– Suppliers and subcontractors
– Customers and their representatives
– Project partners at work associations or consortia
– Participating consultants and experts, as well as external experts, etc.
A stakeholder analysis is carried out, in which the stakeholders are:
– identified
– analyzed as to:
– moderated
– influence/power
– potential for conflict
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