2 management - School of International Business and ...

Hans H. Steinbeck
Figure 2 | Development Best Practices
Source: IBM Best Practice Study
Figure 3 | Digital Mock UP for a BMW Model 3
Source: CATIA/IBM
With the rapid development of computers and software, it was possible to support most of the
product development processes in a virtual environment with a computer, rather than doing a
physical 2D drawing, which was used then to build a physical prototype for further testing. To-
day the design is done on the computer with a 3D CAD System, linking all developers from all
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