2 management - School of International Business and ...

195 Project Management
2.1.1.2 PROJECT GOALS
Figure 2 | Project management's magic triangle
In addition to the description of the components of the magic triangle, the project manager must
take enough time (see questions from the goal area, Fig. 3) to formulate the project's goal(s).
Question the aims of a project:
– What for?
what will the project achieve?
what is the client's interest in the project?
are there legal requirements?
– for whom?
who are those participating in or impacted by the project (stakeholders)?
how do these groups influence the project?
– What's the final result?
what is the defined final result of the project?
what results/performance will satisfy the client?
– Measurement criteria?
what defined quality is expected?
how will the final result be measured?
Another important aid to the identification of project goals is again the magic triangle of project
management (Fig. 2).
Project goals are always (as well):
– Deadlines
– Cost targets
– Performance targets