2 management - School of International Business and ...

Günter Lehmann
the speaker cannot be certain that he has achieved his goal.
Only the presentation conveys the knowledge of whether the goal being striven for has been
achieved or what needs to be done in order to reach it. The presentation makes the audience into
participants, motivates them to take part in a scientific discussion. The presenter and the partici-
pants are equal actors here. Decisions are advanced in this way, for example
– encouraging the participants to active participation in the discussion, or to establish con-
tacts, to undertake consultation, etc.
– encourages the presenter to correct research directions, to undertake field research or to
add precision to the construction of tasks.
Thus the presentation is a living opportunity to inform or convince the participants, and at the same
time to know whether or not it has achieved its goals. Questions can be answered, misunderstand-
ings cleared up, problems discussed, opinions be experienced and ideas can be taken up. This not
only gives confidence that one is on the right track, but also prevents going the wrong way.
1.3 COMPONENTS
In Fig. 2, the outer framework of a presentation's structure is presented. In addition to the presen-
tation and the discussion of the scientific work, the history and follow-up belong in a presentation.
The history is constructed of events in the presentation. This can take the form of past instruc-
tions of the supervisor or recommendations from faculty colleagues who expect today and here
in the presentation that one can assume that the presenter has considered or based his presen-
tation, and can explain why he has or has not used it.
The history of the presentation contains, in addition to a basic analysis of the course and the
work on the instructions from the circle of participants and their recommendations. The presenter
must organize during the event the offers to collect additional data, the need for further public
consultation or further publications; he must consider in advance what he needs and how he will
achieve it.
Figure 2 | Rough model of a presentation's structure
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