2 management - School of International Business and ...

119 Presenting scientific work
– appropriate sentence structure and word choices.
– test which passages of the presentation are supported through visualization with pictures
and media.
– use pictures for orientation of the presentation's contents. Favor short, concise illustrations.
– illustrate complex issues in the picture by using didactic simplification.
– ensure that the images are understandable in consideration of their
– simplicity,
– structure,
– stimulation and
– relation to the respective presentation passages.
– Explain all the symbols, signs and abbreviations used in the images.
– Ensure uniform labeling of the images, and furnish each picture with a title.
2.6 PRODUCE A MANUSCRIPT
– First write the presentation without rhetorical considerations in a detailed manuscript.
– Transfer the statements from the detailed manuscript into discussion aids, for example into
– argumentation cards or
– graphic note
– split the argumentation cards into
– Lead cards which contain the key messages,
– Core cards which contain the core statements of the documents, evidence and reasoning,
– Core cards with a means of illustration which contains appropriate illustrations for
each core statement (examples, experiences, events, images, models, objects, etc.).
– Provide a lot of pictures in overhead presentations with
– graphic notes or
– graphic handouts
2.7 PREPARE PARTICIPANT MATERIAL
– Prepare a handout for each presentation:
– complete presentation manuscript or
– special participant material--handout.
– Ensure that the handout is concise and clear:
– structure it in a way that corresponds to the presentation),