2 management - School of International Business and ...

247 Qualitative und quantitative Forschungsmethoden
INHALTSVERZEICHNIS
Zusammenfassung .............................................................................................................................................. 248
1 Erkenntnis und Wissenschaftstheorie .................................................................................................. 249
1.1 Alltagserfahrung und wissenschaftliche Erfahrung ............................................................. 249
2 Der Forschungsprozess .............................................................................................................................. 251
2.1 Anforderungen an wissenschaftliche Hypothesen ............................................................... 253
2.2 Arten von Hypothesen ..................................................................................................................... 253
3 Forschungsmethoden ................................................................................................................................. 254
3.1 Laborforschung .................................................................................................................................. 255
3.1.1 Das Experiment ..................................................................................................................... 255
3.1.2 Die Simulation ...................................................................................................................... 258
3.2. Feldforschung ..................................................................................................................................... 260
3.2.1 Befragungsmethoden ........................................................................................................ 262
3.2.2 Quantitative Befragungsmethoden .............................................................................. 265
3.2.3 Qualitative Befragungsmethoden .................................................................................. 267
3.2.4 Beobachtung ......................................................................................................................... 270
Anhang .................................................................................................................................................... 277