29.07.2013 Aufrufe

MaRess_AP4_11.pdf - Publication Server of the Wuppertal Institute ...

MaRess_AP4_11.pdf - Publication Server of the Wuppertal Institute ...

MaRess_AP4_11.pdf - Publication Server of the Wuppertal Institute ...

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Page 16<br />

<strong>MaRess</strong> – Task 4: Resources Policy in <strong>the</strong> Area <strong>of</strong> Enterprise-Related Instruments – Executive Summary<br />

Organisation: The first step would be to oblige listed companies to publish an annual<br />

audited environment and sustainability report in accordance with GRI guidelines and to<br />

participate fully in <strong>the</strong> Carbon Disclosure Project. The disclosure <strong>of</strong> resource aspects<br />

could be added at a later date, with reference to <strong>the</strong> resource-related key performance<br />

indicators developed (5). Along with <strong>the</strong> Federal Environment Ministry and <strong>the</strong> Federal<br />

Environment Agency, <strong>the</strong> momentum for this should be generated in particular by <strong>the</strong><br />

stock exchange supervisory authorities in Germany’s federal states.<br />

2.3.11 Innovation Agents: Know-How and Capital for Business Enterprises (14)<br />

Idea: The new concept <strong>of</strong> innovation agents links innovation coaches (advisers on innovation<br />

management in business enterprises) with business angels who bring private<br />

capital, know-how and external contacts into companies. This will generate new synergies<br />

for increasing resource efficiency, especially at <strong>the</strong> early stages <strong>of</strong> innovation.<br />

Organisation: To counter <strong>the</strong>ir lack <strong>of</strong> in-house knowledge and know-how, companies<br />

need actors who lend specialist pr<strong>of</strong>essional support to <strong>the</strong>ir corporate product and<br />

service innovation processes, from invention to market launch. Along with government<br />

grants, innovation projects are financed largely by private share capital. The new aspect<br />

here is <strong>the</strong> interaction between in-house innovation advice (innovation coaches)<br />

and private share capital (business angels). The deployment <strong>of</strong> specially trained innovation<br />

coaches would pr<strong>of</strong>essionalise innovation management in companies and spur<br />

on product, structure and process innovations in SMEs. Business angels, in contrast,<br />

bring private capital, commercial know-how and external contacts into companies. The<br />

networking <strong>of</strong> <strong>the</strong>se two actors, who have functioned separately hi<strong>the</strong>rto, could activate<br />

and generate considerable synergy potential. The basis for <strong>the</strong> work <strong>of</strong> <strong>the</strong> innovation<br />

coaches will be a promotional programme set up to supplement existing promotional<br />

programmes in individual federal states (3).<br />

2.3.12 Innovation Laboratories: Improve Resource Competence and Capacity<br />

for Innovation (15)<br />

Idea: Innovation laboratories would provide a temporally and organisationally flexible<br />

co-operation opportunity for a cross-company innovation process in complex or largescale<br />

research projects in <strong>the</strong> field <strong>of</strong> resource efficiency. Innovation laboratories would<br />

not only be a form <strong>of</strong> cooperation between companies and various company-related<br />

actors, but would <strong>of</strong>fer <strong>the</strong> necessary equipment, know-how and human resources for<br />

complex innovation projects. This would enable SMEs to address <strong>the</strong>ir innovation<br />

needs directly and to overcome size-related disadvantages in relation to o<strong>the</strong>r business<br />

enterprises.<br />

Organisation: Depending on <strong>the</strong>ir detailed conception, innovation laboratories could<br />

address <strong>the</strong> following sub-goals:

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