Administration Manual - B.E.S.T. Undertaking.

MANUAL OF PRO
1574
THE BRIHANMUMBAI ELECTRIC SUPPLY &
TRANSPORT UNDERTAKING
OF THE BRIHANMUMBAI MAHANAGARPALIKA)
MANUAL OF PUBLIC RELATIONS DEPARTMENT
(UPDATED AS ON 10.01.2006)
FUNCTIONS
The Public Relations Department mainly handles the following matters:-
1) Public Relations (Internal and External)
2) In-House Journal
3) Administration Report
4) Releasing Newspaper Advertisement
5) Publication of Pamphlets/books on special occasions
PUBLIC RELATIONS:-
The Department issues Press Notes and communiqués relating to the various
activities of the Undertaking from time to time to keep the public well-informed.
It arranges Press Conferences whenever the Management feels it necessary to
explain certain issue to the public and for boosting up the image of the Undertaking.
It keeps a watchful eye on the suggestions, criticism and complaints
appearing in the newspaper columns. Such Press Cuttings are pasted on paper and
are forwarded to the Department concerned. These Departments give a true picture
of the affairs after a close scrutiny and on the basis of the information thus obtained,
the Public Relations Department clarifies the position and helps dispel any false
impression likely to be created about the working of the Undertaking. The other
news items appearing in the newspapers are also taken out and forwarded to
Chairman/GM/Addl.GM.
The information pertaining to the Undertakings’ various policies/schemes or
any other information required by the journalist is promptly given to the reporters,
after confirming the same from the concerned department.
It also answers individual letters addressed to the department by way of
suggestion, criticism or complaints.
Queries made on telephones are attended and the required information is
supplied to the parties promptly. Complaints received on telephone are