Administration Manual - B.E.S.T. Undertaking.

1580
The Public Relations Officer is the Head of Department. He is responsible for all the
Administrative duties as may be delegated to him by the Management from time to time.
Public Relations Department is under overall control of PRO and he is directly responsible to
the General Manager. He is assisted by Dy. PRO, APRO, OA and other staff under his
control in discharging various activities in day-to-day functioning.
1) Acts as a channel for providing information in respect of the
Undertaking’s activities.
2) Prepare justification on the criticism appearing elsewhere against the
Undertaking. On basis of the information submitted by the respective
Departments.
3) Scrutinizes the complaints/suggestions received from the Press or
members of the public and the replies sent by the various officers and
makes suggestions in the matter of the language and the contents of such
replies.
4) He has absolute control on the arrangement of Press Conference, functions
and various Meetings.
5) Edits the Undertaking’s House Journal, which is bi-monthly.
6) Assists in the preparation and publication of various brochures, pamphlets,
articles, press notes, etc., highlighting the activities of the Undertaking.
7) Keeps contacts with press representatives and members of public and
explains to them the Undertaking’s point of view on important issues
relating to the business and activities of the Undertaking.
8) Attends to all administrative work, correspondence, etc.
9) Compiles the General Manager’s Administration Report.
10) Performs all administrative functions relating to the Public Relations
Department such as sanctioning of leave, dealing with disciplinary action
matters, etc.
11) Ensure the cordial relation between the Management and the
employees of the Undertaking.
12) To arrange interview of Chairman/GM and furnish the required
information to the Press.
13) Supervision of the day-to-day activities of department.
14) Directing and managing all Public Relation activities.
15) Overall control of the functioning of the department.
16) Carrying out assignments given by the Chairman/GM/Addl.GM of the
Undertaking.
17) Interacting with Sr. Officers of the Undertaking, officials of other
institute and prominent people in the various fields.
18) Developing Press and Media relations as also establishing channel of
communication with target audience.
19) Attending to visitor, delegates, Media representative.
20) Publication of Undertaking advertisement.
21) To attend the Corporation/BEST Committee Meeting on few occasion
in order to give the spot information.