II Simpósio- artigos agrupados Editado ate pagina 1035

“naturalizada” e, assim, internalizados nas subjetividades dos indivíduos, pontuando
como necessário a percepção dessas construções, de que ideologias se transformam de
acordo com o contexto histórico e, com isso, identidades de gênero também.
Palavras-chave: Emoções.Gênero. Identidade. Mídias.
ABSTRACT: This research treats about gender, affectivity and media, as an
development of the PIBIC (Programa Institucional de Bolsas de Iniciação Científica)
research entitled “Amor e Sexualidade Em Construção: Consumo, Internet e Mídias
Audiovisuais na Socialização Afetivo-Sexual Feminina”. The main concepts are
analyzed by a sociological-anthropological perspective, which relate the construction of
the subjectivity of the individuals with process of social configurations. The concept of
gender is here studied as identity in construction with relations of power (LOURO,
1997; SCOTT, 1989) because is manipulated by dominant speech. Focusing on the
composing of feminine identity, it is intended to realize how the notion of “woman” is
produced and which aspects can result from this, like femininity, for example.
Highlighting the speech of young women, aged between 18 and 25 years old, living in
São Luís – MA, their identity is studied through how they experience affective-sexual
relationships, knowing that emotions, seen as subjective in society, are connected to
feminine gender and influenced by social patterns already established. The internet,
through digital medias, is the scenario where gender ideologies are studied in this
research because reproduce representations through images and due new social
relationships established in it. By the explanation of theoretical concepts and analysis of
personal interviews with semi structured itinerary, the notions of “gender”, “emotions”
and “media” are considered from the point of view that dominant speeches are
“naturalized” and, therefore, internalized in the subjectivities of individuals, being
necessary the perception of these constructions, that ideologies are transformed
according to social context and, along with it, genders identities too.
Keywords: Emotions. Gender. Identity. Medias.
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