últimas corrientes teóricas en los estudios de traducción - Gredos ...

J. IGOR PRIETO ARRANZ: (MIS)INFORMING THE READER: TOURIST TEXT TRANSLATION
states, “the need for translation into foreign languages far exceeds the available number of
translators who are foreign language native speakers” (1992: 292).
In any case, service translation may also reach near-native levels and therefore not
violate the criteria of reliability and respectability (McAlester 1992: 294). The problem is
that most institutions commissioning the translation still hold the idealistic and, why not
say it here, extremely comfortable view that any speaker of a foreign language automatically
makes a good translator. So I now suggest some conclusions: the lower the translator’s
status, the poorer the quality of the translation, and there is no denying that.
We must be realistic and always bear in mind that the text we have been dealing
with has been published (and its translation has been commissioned) by a regional tourist
authority, which means a rather limited budget. Even if I agree with those who believe that
the truly effective tourist brochure is that which has been designed with a specific target
culture in mind (as is the case with texts from some national tourist authorities), economic
limitations make this impossible (Jänis & Timo 1994) and we must make do with the
means we have. However, this certainly does not mean that we should have to put up with
texts like this.
The consequences can be more or less serious depending on the situation. In our
particular case, how the text can attract the potential visitor to the area it is supposed to
promote on the grounds of a rich cultural heritage by using a language that is nothing but
the sign of quite the opposite situation… is simply quite beyond my understanding.
REFERENCES
ALCARAZ VARÓ, Enrique. “Una caracterización del significado discursivo”. Revista española
de lingüística aplicada. 1990, Anejo I, pp. 129-142.
ÁLVAREZ, María Antonia. “Lingüística aplicada a la traducción: interpretación textual en el
marco sistémico-funcional y su desplazamiento hacia una orientación cultural”.
Estudios ingleses de la Universidad Complutense. 1994, vol. 2, pp. 205-220.
BARBE, Katharina. “The dichotomy free and literal translation”. Meta. 1996, vol. 41 (3), pp.
328-337.
BIOJOUT DE AZAR, Irma; CHIAPPA, Beatriz Amanda. “La grammaire du traducteur”. Meta.
1990, vol. 35 (3), pp. 499-509.
CARRERA DE LA RED, María Fátima. “¿Por qué presentar las palabras en textos?
Interferencias léxicas en el discurso de alumnos extranjeros”. In CARAMÉS LAGE,
José Luis; ESCOBEDO DE TAPIA, Carmen; BUENO ALONSO, Jorge Luis (eds.) La
interdisciplinariedad en el discurso artístico. ¿Realidad o utopía? Vol. I. Oviedo: Servicio de
Publicaciones de la Universidad de Oviedo, 1996, pp. 225-236.
CORDONNIER, Jean-Louis. Traduction et culture. Paris: Hatier/Didier, 1995.
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