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Conchi Campillo y Alejandra Hernández: Red interuniversitaria Proto-col
Con estos resultados, podremos insistir y reforzar, dentro de la asignatura optativa incardinada en el
nuevo grado universitario, aquellos objetivos que no se han conseguido de forma suficiente en la licenciatura.
En este artículo se presentan los resultados del primer informe elaborado por esta red interuniversitaria,
a partir del trabajo colaborativo entre los docentes de asignaturas vinculadas al protocolo y la
gestión de eventos en las licenciaturas y títulos de grado de Publicidad y RRPP de ambas universidades.
Palabras clave
Eventos, protocolo, publicidad, relaciones públicas, competencias, perfiles profesionales
Abstract
In the new EHEA, the degrees in Advertising and Public Relations should integrate "the ability for
the organization, implementation and evaluation of events, their design, cost control and protocol" as
a new training capacity. In the professional profile of students these skills are specified in the
mandatory common contents established by the White Paper on Communication Studies (ANECA,
2005) as a core document in the design of the structure of the new curriculum.
From a theoretical framework that allows us to justify the existence of a inter-university network of
collaborative work between the University of Alicante and the Universitat Jaume I of Castellón, the
general objective of this article is to analyze which training objectives have been prominently achieved
by students who have studied protocol and event management subjects in the degree in Advertising
and Public Relations at the University of Alicante. With these results we will be able to emphasize
and reinforce, in the new degree, the learning objectives that have not been sufficiently gained in
the old degree.
This article presents the results of the first report made by the inter-university network of
collaborative work among teachers in subjects related to the protocol and event management in the
old and new degrees in Advertising and PR from both universities.
Key words
Events, protocol, advertising, public relations, competences, professional profiles
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