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José Octavio Rodríguez Nieto: Gestión de la comunicación en la etapa de precrisis de un medio local
Palabras clave
Crisis comunicativa, televisión, TVG, comunicación interna, observación participante, imagen corporativa
Abstract
At the end of 2010, the Television of Galicia modified his organizational structure in his delegations,
closing five of them and taking up office in the five remaining ones as own to the producers'
personnel incorporated by judgments of workers' illegal transfer, a modification strategic that
concerns the cycle of habitual production from middle of the nineties.
The aim of the investigation is participant describes the facts, situations and actions happened during
the month before the snap of the crisis across the observation, so that it serves to analyze how the
communication was managed before this critical decision before the same one was started on
December 1, 2010.
The widespread impression of public related to the entity is that the management of communication
during this phase of the organizational restructuring has not been quite it correct that could, a major
implication of the company being needed across the public relations.
For whom they have not lived closely everything through the process before the snap of this crisis,
the same one even it turns out to be beneficial to consolidate the image and reputation of the TVG
towards the exterior and they include it in a more intense and deep movement of change.
Key words
Crisis, television, TVG, communication, observation participant, reputation
Introducción
Se trata de analizar la gestión comunicativa durante un periodo muy concreto, previo al
estallido de una crisis predecible en un medio de comunicación local, los modos de actuar de
los diferentes actores, tiempos de reacción y mensajes emitidos, que la mayoría de las
ocasiones no pueden ser reflejados de un modo tan natural y espontáneo cuando surge una
crisis.
# A6 ACTAS ICONO 14 - Nº A6 – pp. 784/800 | 05/2011 | REVISTA DE COMUNICACIÓN Y NUEVAS TECNOLOGÍAS | ISSN: 1697–8293
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