+ Descargar - Asociación de Investigadores en Relaciones Públicas

Recommendations

Info

ACTAS ICONO 14, 2011, Nº A6, pp. 719-741. ISBN 1697-8293. Madrid (España) Anabela Mateus: A Comunicação na fusão. Recibido: 22/09/2010 – Aceptado: 30/12/2010 ACTAS Nº A6: SIC “VI Congreso Internacional de Investigación y RR.PP.” – ISSN: 1697 - 8293 COMUNICAÇÃO INTERNA E FUSÕES DE EMPRESAS: UM CASO DO PASSADO, UMA OPORTUNIDADE PARA O FUTURO Anabela Mateus Investigadora em Ciências da Comunicação no Departamento de Relações Públicas, Propaganda e Turismo da Escola de Comunicação e Artes da USP – Brasil - e no Departamento de Letras, Artes e Comunicação do Centro de Estudos Linguísticos da UTAD - Portugal, como bolseira de Pós-doutoramento da FCT (Fundação para a Ciência e Tecnologia – Portugal, com financiamento da CE) Resumo Com base em perspectiva analítica sistémica, onde ressaltam os conceitos de comunicação, cultura, clima empresarial, utilizamos metodología de base qualitativa e realizamos estudo comparado com entrevistas abertas semiestruturadas em dois grupos de empresas submetidas a processos de fusão em Portugal. Analisamos resultados na comunicação interna e no clima empresarial gerado com mudanças provocadas pelas fusões de 1980, na actividade seguradora.
Anabela Mateus: A Comunicação na fusão O principal factor que distingue os grupos, encontra-se nos momentos da mudança: num, o processo é imediato, instantâneo; no outro, longitudional, faseado, planeado ao longo de três anos permitindo preparação para a fusão. Como resultados: a confusão inicialmente percebida nos processos de fusão encontra-se principalmente na nova empresa que não realiza planeamento para a nova constituição; o processo traduz-se bem mais facilitado naquela que programou três anos de adaptação. O papel da Comunicação informal ao longo da fase de pré-fusão demonstrou-se fundamental para a integração dos colaboradores originários de diferentes empresas. A proposta que apresentamos assenta nos resultados obtidos com a análise do caso estudado: mediante a acção da Comunicação Integrada, numa perspectiva de gestão global da Comunicação, ressaltamos a actividade das Relações Públicas. Defendemos a necessidade de Planeamento em situações de mudança organizacional, tipo fusão, aquisição, aglutinação, ou outra com características paralelas, de modo a uma mudança gradual ou adapatação a nível da Identidade da organização, para prevenir ou evitar choques de Culturas internas. É missão do profissional de R.P. conciliar interesses e gerir o clima no âmbito da Comunicação institucional, de acordo com os objectivos da Administração. Palavras-chave Comunicação Integrada; Relações Públicas; Perspectiva sistémica; Cultura de empresa; Clima empresarial; Globalização; Fusão empresarial. Abstract Based on systemic analytical perspective, which emphasized the concepts of communication, culture, business climate, we used a qualitative methodology-based and conducted a comparative study with an open semi structured interviews in two groups of companies undergoing mergers in Portugal. . We analyzed results in the internal communication and in the business climate mainly generated with changes caused by mergers of 1980, in insurance activity. The main factor that distinguishes the groups is in times of change: one, the process is immediate, instantaneous, in the other it is length, phased, planned over three years so it can be prepared for the merger. . As a result: confusion initially perceived in the merger process is mainly found in the new company that does not realize that planning for the new constitution, that leads to a much easier process that the other which has scheduled three years to adapt. The role of informal communication during the pre-merger proved to be crucial for the integration of employees from different companies. . The present proposal builds on the results obtained with the analysis of the case study, # A6 ACTAS ICONO 14 - Nº A6 – pp. 719/741 | 05/2011 | REVISTA DE COMUNICACIÓN Y NUEVAS TECNOLOGÍAS | ISSN: 1697–8293 C/ Salud, 15 5º dcha. 28013 – Madrid | CIF: G - 84075977 | www.icono14.net 720
Page 1:
Ana Belén Fernández Francisco Gar
Page 4 and 5:
ACTAS ICONO 14, 2011, Nº A6, pp. 0
Page 6 and 7:
# A6 Índice: Actas del VI Congreso
Page 8:
VI CONGRESO INTERNACIONAL DE INVEST
Page 11 and 12:
# 12
Page 13 and 14:
Sandra Orjuela Córdoba: Decálogo
Page 15 and 16:
Metodología Sandra Orjuela Córdob
Page 17 and 18:
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Page 25 and 26:
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 36 and 37:
Page 38 and 39:
Kathy Matilla y Salvador Hernández
Page 40 and 41:
Page 42 and 43:
Page 44 and 45:
Page 46 and 47:
Page 48 and 49:
Page 50 and 51:
Page 52 and 53:
Page 54 and 55:
Page 56 and 57:
Page 58 and 59:
Page 60:
Page 63 and 64:
David Caldevilla Domínguez y Luis
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Page 82 and 83:
Page 84 and 85:
Fernando Ramos Fernández: La carre
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
2.1. El acceso al puesto de trabajo
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98:
Referencias Fernando Ramos Fernánd
Page 101 and 102:
Resumen Pedro Antonio Hellín y Jav
Page 103 and 104:
Pedro Antonio Hellín y Javier Garc
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 112 and 113:
Page 114 and 115:
Isabel María Ruiz Mora: Responsabi
Page 116 and 117:
Page 118 and 119:
Page 120 and 121:
Page 122 and 123:
Page 124 and 125:
Page 126 and 127:
Page 128:
Page 131 and 132:
María Isabel Míguez González: La
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 146 and 147:
Page 148 and 149:
Mª Teresa García Nieto: La invest
Page 150 and 151:
Page 152 and 153:
Page 154 and 155:
Page 156 and 157:
Page 158 and 159:
Page 160 and 161:
Page 162 and 163:
Page 164 and 165:
Conclusiones Mª Teresa García Nie
Page 166 and 167:
Resumen ACTAS ICONO 14, 2011, Nº A
Page 168 and 169:
Daniel Martí Pellón: Aprendizaje
Page 170 and 171:
Page 172 and 173:
Page 174 and 175:
Page 176 and 177:
Page 178 and 179:
Introducción Conchi Campillo y Ale
Page 180 and 181:
Conchi Campillo y Alejandra Hernán
Page 182 and 183:
Page 184 and 185:
Page 186 and 187:
Page 188 and 189:
Page 190 and 191:
Page 192:
Page 195 and 196:
# 12
Page 197 and 198:
Manuel Teixeira, Florbela Guedes: N
Page 199 and 200:
Metodologia Manuel Teixeira, Florbe
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
Page 213 and 214:
Page 215 and 216:
Page 217 and 218:
Page 219 and 220:
Page 221 and 222:
Page 223 and 224:
Page 225 and 226:
Page 227 and 228:
Page 229 and 230:
Page 232 and 233:
Page 234 and 235:
Mª Dolores Fernández y Mª Carmen
Page 236 and 237:
Page 238 and 239:
Page 240 and 241:
Page 242 and 243:
Page 244 and 245:
Page 246 and 247:
Page 248 and 249:
Page 250 and 251:
Page 252 and 253:
Page 254 and 255:
Page 256 and 257:
Assumpció Huertas Roig: Limitacion
Page 258 and 259:
Page 260 and 261:
Page 262 and 263:
Page 264 and 265:
Page 266 and 267:
Page 268 and 269:
Page 270 and 271:
Page 272 and 273:
Page 274 and 275:
Page 276 and 277:
Page 278 and 279:
María Jesús Fernández Torres: Es
Page 280 and 281:
Page 282 and 283:
Page 284 and 285:
Page 286 and 287:
Page 288 and 289:
Page 290 and 291:
Page 292 and 293:
Page 294 and 295:
Page 296:
Page 299 and 300:
Abstract Jesús Pérez Seoane: Valo
Page 301 and 302:
Jesús Pérez Seoane: Valoración y
Page 303 and 304:
4. Metodología Jesús Pérez Seoan
Page 305 and 306:
(%) (37,5%) (15,78%) (26,66%) (20%)
Page 307 and 308:
Jesús Pérez Seoane: Valoración y
Page 309 and 310:
Elisabeth Pazito e Andréia Silveir
Page 311 and 312:
Page 313 and 314:
Page 315 and 316:
Page 317 and 318:
Page 320 and 321:
Page 322 and 323:
Objetivos José Carlos Losada Díaz
Page 324 and 325:
José Carlos Losada Díaz: Los nuev
Page 326 and 327:
Page 328 and 329:
Page 330 and 331:
Page 332 and 333:
Page 334 and 335:
Page 336:
Page 339 and 340:
# 12
Page 341 and 342:
# A6 Emilia Smolak-Lozano: Relacion
Page 343 and 344:
Page 345 and 346:
Page 347 and 348:
Page 349 and 350:
Page 351 and 352:
Page 353 and 354:
Page 355 and 356:
Page 357 and 358:
Page 359 and 360:
Page 361 and 362:
Page 363 and 364:
Page 365 and 366:
Page 367 and 368:
Palabras clave Magdalena Mut Camach
Page 369 and 370:
Metodología Magdalena Mut Camacho:
Page 371 and 372:
Magdalena Mut Camacho: Relaciones P
Page 373 and 374:
Page 375 and 376:
Page 377 and 378:
Page 379 and 380:
Page 381 and 382:
Piñeiro y Costa: Posicionamiento d
Page 383 and 384:
Objetivos Piñeiro y Costa: Posicio
Page 385 and 386:
Page 387 and 388:
Page 389 and 390:
Referencias Piñeiro y Costa: Posic
Page 391 and 392:
# A6 Laura María Vázquez Viaño:
Page 393 and 394:
Page 395 and 396:
# A6 En Youtube: En Linkedin: Laura
Page 397 and 398:
Page 399 and 400:
# A6 GlaxoSmithKline Hartington Lau
Page 401 and 402:
# A6 Twitter Laura María Vázquez
Page 403 and 404:
Page 405 and 406:
Page 408 and 409:
Page 410 and 411:
Mª Carmen Carretón e Irene Ramos:
Page 412 and 413:
Page 414 and 415:
Page 416 and 417:
Page 418 and 419:
Page 420 and 421:
Page 422 and 423:
Page 424 and 425:
Page 426 and 427:
Page 428 and 429:
Page 430 and 431:
Carlos M. Cano Díaz: Comunicación
Page 432 and 433:
Page 434 and 435:
Page 436 and 437:
4.2. Blogs Carlos M. Cano Díaz: Co
Page 438 and 439:
Page 440 and 441:
Page 442 and 443:
Page 444 and 445:
Conclusiones Carlos M. Cano Díaz:
Page 446 and 447:
Page 448 and 449:
Page 450 and 451:
Objetivos Isabel Suárez Castaño:
Page 452 and 453:
Isabel Suárez Castaño: Las instit
Page 454 and 455:
Page 456:
Page 459 and 460:
Agrivalca Canelón: Diplomacia Púb
Page 461 and 462:
Page 463 and 464:
Page 465 and 466:
- Brasil Agrivalca Canelón: Diplom
Page 467 and 468:
Page 469 and 470:
Page 471 and 472:
Page 473 and 474:
Page 475 and 476:
Page 477 and 478:
Page 479 and 480:
Page 481 and 482:
Page 483 and 484:
Page 485 and 486:
Page 487 and 488:
Page 489 and 490:
Page 492 and 493:
Page 494 and 495:
Mar Soria y Antonio Castillo: Organ
Page 496 and 497:
Page 498 and 499:
Page 500 and 501:
Page 502 and 503:
Page 504 and 505:
Page 506 and 507:
Page 508 and 509:
Francisco Javier Godoy Martín: La
Page 510 and 511:
Page 512 and 513:
Page 514 and 515:
Page 516 and 517:
Page 518 and 519:
Page 520 and 521:
Page 522 and 523:
Objetivos Bárbara Romina Liniado:
Page 524 and 525:
Bárbara Romina Liniado: Gestión d
Page 526 and 527:
Page 528:
Page 531 and 532:
Abstract María Luz Álvarez Rodrí
Page 533 and 534:
María Luz Álvarez Rodríguez: Mic
Page 535 and 536:
Page 537 and 538:
Page 539 and 540:
Page 541 and 542:
Sandrina Teixeira y Ana Lima: Las R
Page 543 and 544:
Page 545 and 546:
Page 547 and 548:
Page 549 and 550:
Page 551 and 552:
Page 553 and 554:
# 12
Page 555 and 556:
Enric Ordeix, Ferran Lalueza y Són
Page 557 and 558:
Page 559 and 560:
Page 561 and 562:
Page 563 and 564:
Page 565 and 566:
Page 567 and 568:
Abstract Alberto Arjona Romero: La
Page 569 and 570:
Alberto Arjona Romero: La imagen de
Page 571 and 572:
Page 573 and 574:
Page 575 and 576:
Page 577 and 578:
Page 579 and 580:
Page 581 and 582:
Page 583 and 584:
Page 585 and 586:
Page 587 and 588:
Page 589 and 590:
Page 591 and 592:
Page 593 and 594:
Page 595 and 596:
Page 597 and 598:
Page 599 and 600:
Page 601 and 602:
Page 603 and 604:
Page 605 and 606:
Page 607 and 608:
Page 609 and 610:
Page 611 and 612:
3.4. Francia Alberto Arjona Romero:
Page 613 and 614:
Conclusiones Alberto Arjona Romero:
Page 615 and 616:
Page 617 and 618:
Marcela Fabiola Olea Jorquera: Las
Page 619 and 620:
Page 621 and 622:
Page 623 and 624:
Page 625 and 626:
Page 627 and 628:
Page 629 and 630:
Page 631 and 632:
Page 633 and 634:
Page 635 and 636:
Page 637 and 638:
Goretti Castro Rey: Análisis de la
Page 639 and 640:
Page 641 and 642:
Page 643 and 644:
Page 645 and 646:
Page 647 and 648:
Page 649 and 650:
Page 652 and 653:
Page 654 and 655:
Silvia García Mirón: La incorpora
Page 656 and 657:
Page 658 and 659:
Page 660 and 661:
Page 662 and 663:
Page 664 and 665:
Page 666 and 667:
Page 668 and 669:
Page 670 and 671:
5 # 12 Relaciones Públicas especia
Page 672 and 673:
Page 674 and 675:
Anna Amorós Pons: Relaciones Públ
Page 676 and 677:
Page 678 and 679:
Page 680 and 681:
Page 682 and 683:
Page 684 and 685:
Page 686 and 687: ACTAS ICONO 14, 2011, Nº A6, pp. 6
Page 688 and 689: # A6 Introducción Elizabeth Castil
Page 690 and 691: # A6 Elizabeth Castillero y Mª Ter
Page 692 and 693: # A6 3% 3% Elizabeth Castillero y M
Page 702 and 703: Jessica Fernández Vázquez: Imagen
Page 714 and 715: Natalia Quintas Froufe: Los certám
Page 722: Natalia Quintas Froufe: Los certám
Page 725 and 726: Xosé Manuel Baamonde, David Formos
Page 740 and 741: Anabela Mateus: A Comunicação na
Page 760: Anabela Mateus: A Comunicação na
Page 763 and 764: Abstract Antonio Castillo y Rocío
Page 765 and 766: Antonio Castillo y Rocío Sánchez:
Page 775 and 776: Vicenta Hernández Mira, David Barc
Page 779 and 780: Objetivos Vicenta Hernández Mira,
Page 787 and 788:
Vicenta Hernández Mira, David Barc
Page 789 and 790:
Palabras clave Ana Almansa Martíne
Page 791 and 792:
Ana Almansa Martínez: Nuevas Forma
Page 793 and 794:
Page 795 and 796:
Page 797 and 798:
Page 799 and 800:
Page 801 and 802:
Page 803 and 804:
Page 805 and 806:
José Octavio Rodríguez Nieto: Ges
Page 807 and 808:
Page 809 and 810:
Page 811 and 812:
Page 813 and 814:
Page 815 and 816:
Page 817 and 818:
Page 819 and 820:
Page 822 and 823:
Page 824 and 825:
Ana Mafalda dos Santos: Gestão da
Page 826 and 827:
Page 828 and 829:
Page 830 and 831:
Page 832 and 833:
Page 834 and 835:
Page 836 and 837:
Page 838:
show all

+ Descargar - Asociación de Investigadores en Relaciones Públicas

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?