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Influence of Social Media, Perception of Quality and Satisfaction on Youth
Intention towards Dining In Japanese Restaurant in Petaling Jaya
Hew Pik Yee
Supervisor: Dr. Siti Nur’ Afifah Binti Jaafar
Bachelor of Food Science (Food Service and Nutrition)
School of Food Science and Technology
People nowadays always seeking an economizing, enjoyable, and memorable meal
experience, causing blooming of food service establishments, especially restaurants in
Malaysia. Recently, ethnic food industry had grown significantly due to people’s desire
towards healthier food, increased travel and socio-cultural changes. Influx of Japanese
ethnic culture gives impetus to the opening of numerous Japanese restaurants in
Malaysia. Japanese restaurant in this study referred to any restaurant that provide
Japanese cuisines and dining atmosphere in Petaling Jaya area. This study examines how
the social media, perception of quality in food, environment, service and price affect
customers’ satisfaction towards youth intention to visit Japanese restaurant. Quantitative
analysis of mean and standard deviation, independent t-test and Pearson correlation
analysis will be performed based on the data from 150 questionnaires. It is expected that
the social media and food quality have significant relationship with customers’ satisfaction
and youth intention towards dining in Japanese restaurant. This study will be useful for
strengthening the restaurant operations to better quality in terms of food, service, and
environment.
1162 | UMT UNDERGRADUATE RESEARCH DAY