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Tourist Perception on Public Transport Service in Kuala Lumpur
Nor Adira Binti Fadzil
Supervisor: Dr. Aleff Omar Shah Bin Nordin
Bachelor of Tourism Management
School of Maritime Business and Management
Public transport has become an important component of urban tourism and plays an
important role in sustainable tourism development. Public transport is considered as an
additional tourism product, which adds to the total tourist experience. However, public
transport facing various challenges such as limited time of stop, limited places, low of
quality of services, efficiency issues and some public transport systems are still not
favored by visitors. In order to attract more users especially tourist, transport service
suppliers should focus on understanding the customer need, behavior and satisfaction.
Hence, purposes of this study is to examine tourist perception on public transport services
and factors influence level of satisfaction on public transport services in the Kuala Lumpur.
To examine the tourists perception with public transport in Kuala Lumpur, a quantitative
with questionnaire-based survey will adopted to collect the data from 300 tourist which
uses the public transport in Kuala Lumpur.
1524 | UMT UNDERGRADUATE RESEARCH DAY 2018