merged

The intention to use uber and grab service: a study case in Kuala Lumpur,
Malaysia
Nurzamirah Binti Zainun
Dr. Abdul Hafaz Bin Ngah
Bachelor of Management (Maritime)
School of Maritime Business and Management
Technology innovation is changing fast towards transportation industry is a rapidly
growing sector in globally. The Internet and mobile phone not only for society but is
changing everything especially in technology of transportation. The increasing in
business cause by the rapid spread of the Internet and mobile technology. The
emergence of online transportation such as Grab and Uber services started in Malaysia
especially in urban of Kuala Lumpur as it constantly suffers traffic jam, causing Grab
and Uber transportation draws attention as it helps people reaching their destination.
The purpose of this thesis is the intention to use Uber and Grab services in Kuala
Lumpur. To meet purpose of the thesis, this study using quantitative method,
construct structured questionnaire to 250 respondent who purchase the service of
Uber and Grab. The data collect in Kuala Lumpur which is a attractive place the lot of
people using Uber or Grab services especially university students. Questionnaire
survey divide into two part, part A demographic of respondent and part B using the
theory of TPB, Theory of Planned Behavior to predict human behaviour and technology
adoption. Analysing the data using SPSS and Smart PLS. The result show hypothesis
from hypothesis 1 not supported of attitude.>intention, hypothesis 2 not supported
ease to use > intention, hypothesis 3 supported PBC > intention, hypothesis 4 not
supported price > intention and hypothesis 5 not supported trust>intention.
.
1565 | UMT UNDERGRADUATE RESEARCH DAY 2018