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The Study of Grabcar: Opportunities And Challenges For Taxi Operators
Mohana Divasini Jayaraj
Supervisor: Dr. Zuha Rosufila Abu Hasan
Bachelor of Management (Marketing)
School of Business and Maritime Management
Taxis which are being a significant element of mobility, plays a sufficiently great role in
transportation for public transportation. However, the complaints towards taxi services
gradually increase because of the poor service given to passengers by the taxi drivers
has led to the demand for other alternatives ride services. With the development of
technology, GrabCar has been launched and developed as an online taxi booking through
smartphone application which can easily connect passengers and drivers. Hence, this
research is being conducted to understand “How” the getting ride, during the ride,
payment, and rating practices of Grabcar led to opportunities and challenges for taxi
operators. The sample consists of 5 taxi and 5 Grab operators, the data will be gather in
Kuala Terengganu and Kuala Nerus areas by using qualitative method. Finding of this
study shows there are more challenges than opportunities for the taxi operators due to
GrabCar service.
1540 | UMT UNDERGRADUATE RESEARCH DAY 2018