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Fishermen Satisfaction toward Service Quality at Tok Bali Fishing Port
Muhammad Muzakkir bin Suhaimi
Dr. Rudiah Bt Hanafiah
Bachelor of Management (Maritime)
School of Maritime Business and Management
Tok Bali Fishing Port is one of the most important place to the locals to earn living as
the main job to the people at Tok Bali is a fisherman. As located at the seaside,
fisheries sectors is an economic resource to the people and Tok Bali Fishing Port is
useful to them. Lembaga Kemajuan Ikan Malaysia (LKIM) is an organisation that
manages activity that related to fisheries sector in Tok Bali Fishing Port. This
organisation responsible to provide facilities, services, infrastructure and other service
in order to facilitate fishermen to carry out their work and fish landing. A study was
done to analyse the service quality toward Tok Bali Fishing Port and the satisfaction
at Tok Bali Fishing Port that based on KANO Model. As the whole result, majority of
the fishermen that have been ask with the questionnaire satisfied with the facilities
and service quality. So, LKIM shall carry on with their performance in the future and
keep develop the fisheries sectors along with the time passed. Fisheries sector need
LKIM to produce a high productivity in fishing industry as LKIM supply most of the
facility and help fisheries sector.
1619 | UMT UNDERGRADUATE RESEARCH DAY 2018