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Consumers Knowledge, Perception and Awareness towards Stingless Honey
Bee Food Products
Habibah Sofeah Mohd Soffi
Supervisor: Encik Mohamad Rahijan Abdul Wahab
Bachelor of Food Science (Food Service and Nutrition)
School of Food Science and Technology
Stingless bees (Hymenoptera, Apidae, Meliponini) are by far the largest group of
eusocial bees on Earth (M. Hrncir, 2016). The main objective is to study consumers’
knowledge, perception and awareness towards stingless honey bee food products. The
research study will be conducted in Kuala Terengganu. A cross-sectional method will be
used to collect the data of 150 respondents with a set of questionnaires containing series
of questions for the study. The data will be discovered that majority of the respondents
have moderate level of knowledge and awareness towards the stingless honey bee food
products and indirectly affect their choice to consume this product throughout their daily
lives. Therefore, their perceptions towards the product might be low. The more
knowledge about the products are exposed to consumers, the higher their perception
towards the food products.
1229 | UMT UNDERGRADUATE RESEARCH DAY