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Examined the Relationship between Destination Image, Food Image and
Revisiting Terengganu
Noor Farahdilla Binti Sheih Said
Supervisor: Encik Hanif Bin Hanan
Bachelor of Tourism Management
School of Maritime Business and Management
Destination image and food image are the essences of tourists’ destination selections and
is not a new phenomenon or trend that promotes the tourism in Malaysia. The interaction
of the past through trade and exploration with the neighbour countries has brought
together a diverse cultural mix and this has also resulted in distinctions and tastes in
cuisine and food in Terengganu. Even the facts shows that Terengganu have such a
variety and unique food, the tourism image of this state still showing that the nature
especially Island tourism are the main image. Is that any possibilty for food image
becoming new image of Terengganu? Thus, the purposes of this study is to investigate
tourists’ perception of the destination image and the potential of food tourism becoming
new destination image of Terengganu that lead to the intention to revisit tourist
destination in this state.
1530 | UMT UNDERGRADUATE RESEARCH DAY 2018