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Factor Influence Tourist Choosing Hotel in Kluang
Chin Shi Chian
Supervisor Name: Dr. Aleff Omar Shah Nordin
Bachelor of Tourism Management
School of Maritime Business and Management
At the present, accommodation is one of the basic needs for any tourism activity. The
hotel industry basically is highly competitive and homogenous in terms of services and
facilities. However, the rapid growth of hotel industry will causes tourist have an options
to choose the best hotel. The purpose of the research is to identify the factor influence
tourist chooses the hotels in Kluang. In order to achieve this main research objective, the
following sub objectives were formulated which is to identify the way of tourist purchase
hotels, to analysis the satisfaction level of tourist toward hotels, and to understanding
the ranking of hotels that mostly preferred. This study will utilised quantitative approach
with questionnaire instrument to obtaining responses from 300 respondents consists of
visitor hotels. Data will analysed using Statistical Packages of Social Science (SPSS) to
determine the customer satisfaction and the significant factor influence tourist chooses
the hotels.
1523 | UMT UNDERGRADUATE RESEARCH DAY 2018