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Willingness to Pay For Coral Reef Conservation at Pulau Perhentian
Noor Silmi Farihah Anisah binti Mohd Shukur
Supervisor: Dr Mahirah binti Kamaludin
Bachelor of Economics (Natural Resources)
School of Social and Economic Development
Healthy coral reefs are among the most biologically diverse and economically valuable
ecosystems on the planet, providing important services to human communities.
Conservation of coral reefs should be emphasized in order to reduce the damage of
coral reefs. The purpose of this study is to determine the value that people placed for
conservation of coral reefs in Pulau Perhentian and to study the factors that influence
individual’s willingness to pay to conserved coral reefs. Marine park user fees can
generate revenue to help manage and maintain natural and artificial reefs. Apart from
that, this study assesses the degree of visitor awareness of coral reef conservation
rather than damage to Pulau Perhentian. This study uses Contingent Valuation Method
(CVM) to estimate the level of willingness to pay (WTP) of visitors to the conservation
of coral reefs in Pulau Perhentian. This study also uses Statistical Package for the
Social Sciences (SPSS) software to analyse the data obtained. The study found that
there are two factors that have a strong impact on the visitor WTP which is bid price
and income level. Where, both variable are significant at the 5 percent significant level.
1408 | UMT UNDERGRADUATE RESEARCH DAY 2018