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Study about Fish Marketing In Pulau Kambing Landing Port,
Kuala Terengganu
Nik Nur Hidayah binti Nik Mohd Samri
Supervisor: Dr. Alfian Zein
Bachelor of Applied Science (Fisheries)
School of Fisheries and Aquaculture Sciences
This study was conducted on fish marketing at LKIM Pulau Kambing landing port. 71
of respondents were interviewed at the market center. The data has been collected
by used Slovin formula and analyzed of data have been used by profit analyzed
method and descriptive analysis. The result of study founded that three types of
marketing channels which is the first channel from producer to the wholesalers to the
consumers, the second channel from producer to the consumer by passing through
the wholesalers and retailers, and the third channel from producer to the agents to
the wholesalers to the retailers to the consumers. The marketing margin were
analyzed by average total margin from the shortest to the longest marketing channel
with the outcome 22.97% from first channel, 31.29% from second channel and
33.80% from third channel. This means the longer marketing channel get a higher
profit margin.
612 | UMT UNDERGRADUATE RESEARCH DAY 2018