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Tourist Satisfaction with Houseboat Services and Facilities at Tasik Kenyir<br />

Mohamad Amir Fakhrul Hakim Bin Razali<br />

Wan Mariam Wan Abdullah<br />

Bachelor of Management (Maritime)<br />

School of Maritime Business and Management<br />

Houseboat plays a very important transportation at Tasik Kenyir to accommodate and<br />

transport tourist to their attractive destinations. Various attractive packages are<br />

offered to tourists, but to what extent tourist are satisfied with the services offered<br />

by the houseboat. Thet objective of this study is to measure the level of tourist<br />

satisfaction with houseboat services and facilities at Tasik Kenyir and to determine the<br />

most influencing factors affecting the satisfaction. The methodology used for this<br />

research is quantitative methods using survey questionnaires distributed to 80<br />

passengers of the houseboat as respondents. The data obtained was analysed using<br />

descriptive and correlation coefficient analysis. The results indicate that passengers<br />

of the houseboat are satisfied with services and facilities offred by the houseboat<br />

especially in variety of menu is taste of food more highly satisfied. In the room service<br />

quality is cleanliness was the most highly satisfied by the tourist. For the safety<br />

equipment is the body and hull structure of the houseboat is highly satisfied. The<br />

facilities of houseboat that shows the kitchen room is the most highly satisfied. The<br />

most significant factor influencing the tourist on the satisfaction of the services and<br />

facilities by the variety of menu is food variety. The factor of room services quality<br />

shows that bed facilities is the most significance factor that influenced the tourist to<br />

enjoy their journey. In the factor of safety equipment state the body and hull structure<br />

of the houseboat is very influenced the tourist attraction. The last factor shows that<br />

facilities of space of sitting area are most significance factor that influenced the tourist<br />

satisfaction.<br />

1651 | UMT UNDERGRADUATE RESEARCH DAY 2018

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