merged

Identification of the Best Area Distribution Centre Location of Cargoes in
East Coast Region (Ecer) Peninsular Malaysia
Siti munirah sulaiman
Prof Dr Noorul Shaiful Fitri bin Abdul Rahman
Bachelor of Management (Maritime)
School of Maritime Business and Management
Distribution centre is storage, receive cargo and deliver to the customers to enhance
connectivity between suppliers and customers. The distribution centre mostly place at
west coast region because of rapid development affecting the industry in the east coast
region. It’s difficult to customers and suppliers use distribution centre and lack of
connectivity. East coast region do not have their own distribution centre. The research
aim to identify the criteria for a distribution centre of cargoes in the East Coast Region
and to determine the location in state of East Coast Region becomes a Distribution Centre
of cargoes. This research uses a quantitative method by distributing survey
questionnaires to the expertise respondents involved in the identification of the best area
distribution centre such as logistic strategy, location decision, and supply chain and
government policy. Factors were evaluated by using multi criteria decision making
technique called Analytic Hierarchy Process (AHP). AHP use to generate a weight for each
evaluation main criterion by pairwise comparisons of the main criteria. The research of
result shows the most main criteria is government policy followed by location decision,
supply chain and logistic strategy. For the most sub criteria is logistic performance. The
lack of the research about the distribution centre in east coast region so it can be
knowledge to other researchers to be a reference a solve the problems in east coast
region (ECER).
1653 | UMT UNDERGRADUATE RESEARCH DAY