merged

Towards A Balance in Environmental Sustainability, Social Rights
And
Business Opportunities: An Assessment on Website of Green
Companies In
Malaysia
Chong Sok Leng
Supervisor: Dr. Jarina Binti Mohd Jani
Bachelor of Applied Science
(Biodiversity Conservation and Management)
School of Marine & Environmental Sciences
Malaysian government had developed the green growth economic plan which
intended to shift our country’s economic pathway into more sustainable ones.
However, in order to make this economic plan a success, it requires great
support from the society which initially need typical change in their mindsets
and behaviour. One of the parties that can contribute to this transition is
believed to be the green companies in Malaysia. The major tool that is believed
to be able to help in exposing our society to green knowledge and later,
pursuing them to join the green movement will be high quality of green
companies website. High quality of websites should have high attractiveness
and effectiveness. In order to know the quality of websites and later, make
improvements on it, green companies can have self-evaluation on their
websites. With that, this study aims to propose a type of evaluation to quality
of green company’s website with newly designed scorecard.
1686 | UMT UNDERGRADUATE RESEARCH DAY 2018