merged

Intention to buy halal cosmetics products among Islamic studies student in
University Kebangsaan Malaysia
Nur Afiqah Azni
Dr. Abdul Hafaz Bin Ngah
Bachelor of Management (Maritime)
School of Maritime Business and Management
Emphasis on the importance of halal cosmetic is now growing. The cosmetic industry has
been rapidly in both develop and developing countries. However, the issue of consumers
still using non-halal certified cosmetics products still arising. This paper aim to investigate
the intention to buy halal cosmetics products among Islamic studies student in University
Kebangsaan Malaysia. A self-administered questionnaire was designed as an instrument
to gather information on university students’ behavior among 250 respondents. The
findings showed that the attitude, subjective norm towards halal certification have a
significant relationship. Meanwhile perceived behavior control and religiosity factor is not
significant. In conclusion, this study will give benefit to cosmetics manufacturers to have
greater understanding towards intention to buy among Muslim consumer.
1561 | UMT UNDERGRADUATE RESEARCH DAY 2018