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Economic Valuation of Endangered Species (Sea Turtle)
Muhammad Aqiff Naim bin Hasnan.
Supervisor: Dr. Mahirah binti Kamaludin
Bachelors of Economics (Natural Resources)
School of Sosial and Economic Development
The objective of this study was to assess public’s willingness to pay for the
conservation of the Sea Turtle by using the Contingent Valuation Method (CVM). The
numbers of respondents have been randomly chosen about 160 people. Through this
study, four additional percentages of categories of water bills were offered to selected
respondents to determine the level of additional water bill percentage that
respondents are willing to pay for conservation fund. In addition, this study found that
the respondents are willing to increase their monthly water bill at homes to contribute
for sea turtle conservation fund. The selected area was at certain place in Terengganu,
here four variables were used such as bid price, income, gender and respondent’s job.
The result of this study found that there are two determinants influenced public’s
willingness to pay which are bid price and income where the average value of the
willingness to pay (WTP) of individuals is of 2.36 %. This study analyzed by SPSS
Statistic 25 software in order to analyze data for descriptive analysis and Logit Model.
Keywords: Sea Turtle, willingness to pay (WTP), Contingent Valuation Method,
Terengganu.
1413 | UMT UNDERGRADUATE RESEARCH DAY 2018