merged

Enforcement of Intellectual Property Right Act for Malaysia Small Medium
Enterprise when Regional Comprehensive Economic Partnership being
enforced
Nursyafiq Luqman Bin Ahmad
Madzli bin Harun
Bachelor of Management (Maritime)
School of Maritime Business and Management
IP protections include patents, trademark, industrial design, copyright, geographical
indication and layout design of integrated circuits. Less developed country is
concerned over the social cost due to market access of developed country and the risk
of falling into low-wage trap of development. In addition, Small economics are also
concerned over being overwhelmed by low-cost import from the giant economics of
China and India. Thus, the innovation is to suggest a mega negotiation Regional
Comprehensive Economic Partnership about the potential market access and
exchanges of technology between developed, developing and less developing
countries. RCEP is involved ten member states of the Association of Southeast Asian
Nation plus six states Australia, China, India, Japan, South Korea and New Zealand.
Liberalization trade policies used to enhance the economy between developed,
developing and less developing country. In addition, stakeholder and policymaker
must continue and deal to negotiate RCEP to be implemented. To ensure forming of
the suitable policy for Intellectual Property matched with ongoing trade like Regional
Comprehensive Economic Partnership, the engagement by KPDNKK and MYIPO as well
as pharmaceutical agencies really importance to ensure the sustainability of
relationship towards proposed policy. Principal Agent Theory is stakeholder can make
the decision on behalf their own interest, which are contrary to those of their principal.
Trans-Pacific Partnership Agreement used as Benchmarking Theory as per references
to compare and contrast between RCEP agreement. Findings from this research will
gains several of social innovations such as i) To analyze the preparation of Less
Developing Countries (LDC) to accept the higher standard of protection of IP from
RCEP agreement to Small Medium Enterprise (SME). ii )To study the expected outcome
of RCEP agreement to SME focussing on IP
1614 | UMT UNDERGRADUATE RESEARCH DAY 2018