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Knowledge, Attitude, Consumption and Purchase Intention towards Green<br />

Foods among Housewives in Kajang, Selangor<br />

Annusia Preema A/P Ganesh<br />

Supervisor: Dr. Siti Nur’afifah Binti Jaafar<br />

Bachelor of Food Science (Food Service and Nutrition)<br />

School of Food Science and Technology<br />

The term ‘green food’ has become a buzz word around the globe. Everyday consumers<br />

are making shift towards healthier and environmental friendly lifestyle especially when<br />

concerning their food preferences. The purposes of this study are to determine the<br />

knowledge, attitude, consumption and purchase intention towards green foods among<br />

housewives’ in Kajang, Selangor, to determine the level of green foods knowledge among<br />

housewives, to determine the factors that influence housewives to consume green foods<br />

and to compare housewives’ demographic profiles and their level of green foods<br />

knowledge. Quantitative research method using self-administered questionnaire will be<br />

used in this study. The data will be analyzed using SPSS Software. It is expected that<br />

housewives have less knowledge, attitude, consumption and purchase intention towards<br />

green foods. Environment knowledge and environment attitude will have significant<br />

positive influences on purchase intention towards green products.<br />

1227 | UMT UNDERGRADUATE RESEARCH DAY

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