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Tourists Perception of Safety Management in Perhentian Island
Nur Aliyah Natasha Binti Mohd Roslee
Supervisor: Dr Kalsitinoor Binti Set
Second Supervisor: Dr Mohd Saiful Izwaan Bin Saadon
Bachelor of Tourism Management
School of Maritime Business and Management
Safety and security are vital to providing quality in tourism. However, there is limited
research in tourism industry particularly in Malaysia. This study is importance in order to
evaluate the perception of tourists on safety management during their visit in Perhentian
Island by using the Axiom 4 in Heinrich’s Principles. It will focus on four factors which are
attitude, physicality, knowledge or skill and environment on safety management by
tourism operators in Perhentian Island. This survey will contribute for the formulation and
implementation of a visitor management strategy to assist tourism operators to offer
tourists a safe and pleasant visit. The empirical result will be based on primary data that
will be collected through a questionnaire using personally administered to 380
respondents from domestic and international tourists based on RAOSOFT sample size
calculator. The findings of this study will be analysed using SPSS version 25 for descriptive
and regression analysis.
1525 | UMT UNDERGRADUATE RESEARCH DAY 2018