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The Effectiveness of Unibus Service at Universiti Malaysia Terengganu (UMT)
Nur ‘Ain Syamirah Mohd Suhaimi
Supervisor: Dr. Siti Nur ‘Atikah Zulkiffli
Dr. Siti Falindah Padlee
Bachelor of Management (Marketing)
School of Business and Maritime Management
This research study was undertaken to examine whether three conceptual framework
which are accessibility, bus driver attitude and time management have the potential to
improve the effectiveness of the Unibus service at Universiti Malaysia Terengganu (UMT).
The purpose of this study is to identify the factors that contribute to the effectiveness of
Unibus service at UMT. Many problem that are exists with the services that we be
researched, such as lack of information about the Unibus UMT, the parking policy of UMT,
the number and type of sticker provided and the total amount of traffic that enter the
campus without permission. Through this study, we can help to solve the problems that
existence which is lack of information about Unibus services and fully analyze by
investigating the main factors that will help to improve the effectiveness and level
satisfaction of student towards services. According to the preliminary analysis,
hypotheses from the three variable framework which accessibility, bus driver attitude and
time management are accepted.
Keywords: Accessibility, Bus Driver Attitude, Time Management, Effectiveness,
Satisfaction
1545 | UMT UNDERGRADUATE RESEARCH DAY 2018