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Analyzing Tourism Industry in Kuala Terengganu by Sentiment Analysis of<br />

Facebook and TripAdvisor<br />

Nadhirah Atiqah Binti Zunaidi<br />

Supervisor: Assoc. Prof. Dr. Muhamad Safiih Bin Lola<br />

Bachelor of Science (Computational Mathematics)<br />

School of Informatics and Applied Mathematics<br />

Various online travel websites nowadays show the review of previous travelers but does<br />

not show the traveler’s exact feelings. Therefore, this research will help tourist to find out<br />

the overall review of Kuala Terengganu’s tourism industry based on three different<br />

categories such as hotels, tourist attraction, and food and beverages outlet. By applying<br />

Sentiment Analysis to social media review on these places, the overall satisfaction can be<br />

found whether it is positive, negative or neutral. The analysis will extract user’s feelings<br />

and the percentage of satisfaction. The sentiment percentage of each review is analyzed<br />

by an online text analysis tool named ParallelDots. It can be concluded that most travelers<br />

were satisfied with the tourism industry of Kuala Terengganu with some ideas for<br />

improvement by each category. Therefore, the tourist satisfaction information model<br />

obtained may help tourist to plan their vacation wisely in order to improve their<br />

satisfaction.<br />

957 | UMT UNDERGRADUATE RESEARCH DAY 2018

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