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Comparative study of tourist satisfaction level towards
ferry terminal facilities between Kuala Kedah and Kuala
Perlis
Nor Aishah Mohamad
Prof Dato’ Dr Saharuddin Bin Abdul Hamid
Bachelor of Management (Maritime)
School of Maritime Business and Management
The main purpose of this study is to assess the level of satisfaction of tourists to the
facilities provided at two passenger ferry terminals to Langkawi Island, namely Kuala
Perlis and Kuala Kedah. The first objective is to identify the kind of ferry terminal
facilities between Kuala Kedah and Kuala Perlis. The second objective is to compare
the level of tourist satisfaction of the ferry terminal facilities between Kuala Kedah and
Kuala Perlis and the last objective is to suggest improvement in ferry terminal facilities
at the Kuala Kedah and Kuala Perlis. A quantitative methodology that incorporates
primary data such as questionnaire is used to analyse the tourist satisfaction level
towards ferry terminal facilities between Kuala Kedah and Kuala Perlis. The result of a
study showed that the level of overall satisfaction the tourists towards provided
facilities at jetty terminals Kuala Kedah stands at being less than satisfactory compared
at Kuala Perlis.
1594 | UMT UNDERGRADUATE RESEARCH DAY 2018