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Willingness to Pay for Conservation and Preservation Elephant Tube in
Malaysia
Fatin Nurlisa binti Zulkefli
Supervisor: Dr. Mahirah binti Kamaludin
Bachelor of Economics (Natural Resources)
School of Social and Economic Development
The elephant is the mega herbivorous animal found on this earth that has experienced
extinction among some of its species available, namely Asia and Africa elephants.
Among important factors leading to its extinction are conflict between elephants and
human that cause the elephants to lose their habitat due to forest clearing for human
placement and illegal hunting for ivory. In this case, efforts towards elephant
conservation and preservation should be implemented to avoid the extinction.
However, the total cost of conservation and preservation is high. This includes
nutrition, habitat and medical cost. This study was conducted to examine the factors
affecting willingness to pay (WTP) and to assess the value of individual pay in
contributing to the elephant conservation and preservation fund in Malaysia. Various
methods use to include Contingent Valuation Method (CVM) to estimate the willingness
to pay among visitors for the elephant conservation and preservation in Malaysia. This
study also used Statistic Package for Social Science (SPSS) to analyse the data
obtained from 100 randomly selected respondents. The result shows that most
respondents are willing to pay for conservation and preservation elephant tube in
Malaysia.
1409 | UMT UNDERGRADUATE RESEARCH DAY 2018