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A Study of Consumer’s Perceived Risk towards the Grabcar Service Usage at
Kuala Nerus, Terengganu, Malaysia
Baagampiriyal Rajandran
Supervisor: Dr. Zuha Rosufila Abu Hasan
Bachelor of Management (Marketing)
School of Business and Maritime Management
Grab had become one of Asia’s most successful start-ups service however there are
several social issues arise from this service and it is currently increasing. Customers face
several problems recently in GrabCar usage and it can’t be underrated. Therefore this
research being conducted to study the consumer’s perceived risk towards the GrabCar
service usage. The aim of the paper is to understand the relationship between perceived
risk in performance, social, psychological and physical to the customers’ intention towards
GrabCar usage. The study employed multiple regression analysis to examine the
independent variables-dependent variables relationship with the help of a selfadministrated
questionnaire. The finding of this study shows that there is no high level
of perceived risk in the GrabCar usage but there are still few minor risk factors highlighted
by GrabCar users. This paper could help the customers and government to gain useful
knowledge about perceived risk in GrabCar usage
1536 | UMT UNDERGRADUATE RESEARCH DAY 2018