merged

Willingness to Pay Of Preservation Programs by Tourists in Perhentian
Island: Contingent Assessment Methods (CVM)
Amalia Asyiqin binti Harum
Supervisor: Dr. Roseliza Binti Mat Alipiah
Bachelor of Economics (Natural Resources)
School of Social and Economic Development
Turtle extinction in Perhentian Island is caused by many factors directly and indirectly.
Turtles are having trouble collecting and selling turtle eggs that cause turtle population
to decrease. A study was conducted to measure the willingness to pay ‘adopt a turtle’
program by tourists in Perhentian Island using contingent valuation method (CVM). A
total of 70 questionnaires were distributed to measure the willingness to pay for the
program. The results of the study showed 57 respondents who were willing to pay for
this turtle's adoption program. Percentage shows that 23% of respondents are willing
to pay RM100. The level of tourist awareness of turtle conservation programs in
Perhentian Island should be prioritized for future generations.
1403 | UMT UNDERGRADUATE RESEARCH DAY 2018