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Kuantan Port Development Copes with One Belt One Road (OBOR) project
Norhanani Shazrin Bint Hamdan
Dr. K.B Loke
Bachelor of Management (Maritime)
School of Maritime Business and Management
China ‘One Belt One Road’ initiative clearly ready as an vision for transforming the
political and economic landscapes of Eurasia and Africa over the coming decades via
network of infrastructure partnership across the energy ,telecommunications, logistic
,law ,IT and transportation sector. The situation will surely effect to the Kuantan Port
operation because the One Belt One road project due to the progression in East
Malaysian. Whether our current Kuantan Port Consortium in Peninsular Malaysia is
able to deal with One Belt, One Road? The first objective is to identify an important
macro environmental factor that Kuantan Port Consortium copes with OBOR project
by using PESTEL analysis. The second objective is to prioritize the most dominant
macro factor which influences the Kuantan Port Consortium copes with OBOR project
by using Analytic Hierarchy Process (AHP) analysis. A qualitative method is used and
closed-ended questionnaire is constructed from the research framework. Twenty
experts from Kuantan Port Consortium are targeted as respondents to answer the
questionnaire. The results shown that Political factor is the most significant main
criteria in PESTEL analysis, followed by Economics, Technology, Social, Environment,
and Legal. Therefore, these researches contribute: 1) to learn new information and
infrastructure during the phase of OBOR project at Kuantan Port Development. As a
conclusion, the political the main point in the ranking the macro environmental factors
have been identified which adapt the Kuantan Port copes OBOR Project in Peninsular
Malaysia.
1599 | UMT UNDERGRADUATE RESEARCH DAY 2018