merged

Consumer Knowledge, Attitude, Consumption and Purchase Intention of Fruit
Pickles in Penang.
Nur Anisah Binti Azamy
Supervisor: Dr Siti Nur’ Afifah Binti Jaafar
Bachelor of Food Science (Food Service and Nutrition)
School of Food Science and Technology
The consumption of fruit and vegetable pickle in daily life is increasing, but this
consumption has adverse effects on health such as gastric cancer. The main objectives
for this study is to determine consumer’s knowledge, attitude, consumption and purchase
intention of fruit pickles in Penang. This study uses questionnaire to obtain information
regarding consumer’s knowledge, attitude, consumption and purchase intention towards
fruit pickles. The data is subjected for descriptive and inferential statistical analysis using
SPSS version. It is expected that knowledge, attitudes and consumption influence
purchase intention of fruit pickles. Through this study, consumers will be more
knowledgeable about fruit pickles and take these food in minimum serving.
1224 | UMT UNDERGRADUATE RESEARCH DAY