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Female Muslim Eating Experience While Travelling At
Non-Muslim Country: Role of Technology and Impact
on Emotions
Siti Najihah Binti Rosidi
Supervisor: Dr. Wan Hafiz Bin Wan Zainal Shukri
Bachelor of Food Science (Food Service and Nutrition)
School of Food Science and Technology
In non-Muslim country Muslim female tourists face the added challenge of finding Halal
foods.This qualitative study will investigate more about female Muslim eating experience
at non-Muslim country. This research also will highlight more on the role of technology
and their impact on emotions while finding Halal foods when travelling at non-Muslim
destinations. 24 participants that has travelled to non-Muslim country such as United
Kingdom, New Zealand, India, China, France, United States and Australia will be
interview by using the critical incidents technique (CIT) based on their eating
experience. The interview will be carry out in ‘Bahasa Melayu’ by using video call as a
research instrument because most of the participants are currently staying abroad. This
research will be a great contribution for Halal tourism industry and would highlight the
role of technology and their effect on emotions while travelling abroad.
1211 | UMT UNDERGRADUATE RESEARCH DAY