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Intention to Buy Secondhand Clothing among Gen Y
Nor Suhaizan Hadi
Supervisor: Dr. Hayatul Safrah Salleh
Bachelor of Management (Marketing)
School of Business and Maritime Management
Buying and selling secondhand product become a trending among people nowadays. The
convenience such as the growth of internet and many store that provided secondhand
product give chance to the customer to involve in secondhand market. Therefore, this is
important to know the factors influence intention to buy secondhand product. The
purpose of this study is to determine the level of intention to buy secondhand clothing
among gen Y consumers by identifying factors that influence customer to buy secondhand
clothing such as quality, price, social influence and convenience. In order to fulfill this
research, a quantitative research were used and data was collect both primary and
secondary data. A set of questionnaire will be designed with a five-point-likert scale to
measure the items. SPSS was used to perform normality test, descriptive statistic, T-test,
anova, correlation analysis and multiple regression. It was observed that price is the most
important factors influence consumer to buy secondhand clothing. Quality is the second
influencing factor and social influence is the third while the last influencing factor is
convenience.
1544 | UMT UNDERGRADUATE RESEARCH DAY 2018