merged

Analysis of Consumer Perception of Public Transport in Kuala Terengganu,
Terengganu
Mohd Azizan bin Habeh
Supervisor: Dr. Nizam bin Ahmat
Bachelor of Economics (Natural Resources)
School of Social and Economic Development
Consumer satisfaction is an important aspect that should be given attention by the public
transport service providers. This is because the quality of the services provided by an
organization can be assessed and improved based on the insights gained from the user.
Therefore, this study aims to assess consumer perceptions and levels of satisfaction with
the use of public transport and to identify factors that encourage users to use public
transport. Questionnaires were distributed to 200 people consisting respondents to the
people who use public transport in Kuala Terengganu, Terengganu. The data were then
analyzed using a mean score and t-test. The results showed that the level of user
satisfaction with public transport in Kuala Terengganu is moderate.
1469 | UMT UNDERGRADUATE RESEARCH DAY 2018