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The barrier of financial and infrastructure affects towards customer
satisfaction in online business service in Kuala Nerus, Terengganu
Nurezzati binti Kosri
En. Mohd Rizal bin Ismail
Bachelor of Management (Maritime)
School of Maritime Business and Management
Reverse logistics is a process of planning, implementing and controlling the flows of
raw materials, in process inventory, and finished goods, from a manufacturing or
usage point to a point of proper for disposal. The objective of this study is to analyses
the barrier factor that affect implementation of reverse logistics in Malaysian and to
analyses the implementation reverse logistics that cause the customer satisfaction.
The survey research design was utilized, two hypothesis was generated and using
stratified as well as simple linear random sampling. Data from 400 high level education
students in Kuala Nerus, Terengganu. Set of questionnaire is focusing on financial and
infrastructure barrier by using Likert scale to see how far level of knowledge the
students and their opinion about barriers of the implementation of reverse logistic that
effects towards customer satisfaction in online business service. The result of study
showed there is a significant relation between the barriers of implementation of
reverse logistics with customer satisfaction.
1609 | UMT UNDERGRADUATE RESEARCH DAY 2018