13.05.2018 Views

merged

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

YouTube Users Behaviour by Crisp Set and Fuzzy Set<br />

Qualitative Comparative Analysis<br />

Kuah Chin Chong<br />

Supervisor: Assoc. Prof. Dr. Abd. Fatah Bin Wahab<br />

Bachelor of Science (Financial Mathematics)<br />

School of Informatics and Applied Mathematics<br />

YouTube, a website under Google which is the largest platform for users to share their<br />

video creations to the world. Google AdSense is a system which share the advertisement<br />

revenue to the video uploader in YouTube. Google AdSense system had attract many<br />

youngster to join the YouTube career, but lots of them may don't know the criteria of<br />

video which can attract audience. In this study, the objective is to identify the criteria of<br />

video that may affect the intention of YouTube users to click the video by using Qualitative<br />

Comparative Analysis (QCA) with both crisp set (csQCA) and fuzzy set (FsQCA). Then,<br />

the outcome of both csQCA and FsQCA are compared to identify which criteria will affect<br />

the users and which is the better method to identify the criteria. Lastly, the result can be<br />

a guidance for new creator on YouTube to optimize the views and also income generated<br />

by YouTube.<br />

811 | UMT UNDERGRADUATE RESEARCH DAY 2018

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!