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Factors influencing the Islamic studies students in Universiti Malaya
(UM) to buy halal cosmetics
Nurul Bari’ah Balqis binti Mohd Syukur
Dr. Abdul Hafaz Bin Ngah
Bachelor of Management (Maritime)
School of Maritime Business and Management
Halal cosmetic have great potential to drive the Halal economy. In view of branding
Halal cosmetics, it would be more effective to position Halal values to new insights
for championing the Halal economy. Besides the importance of halal-certified
products toward Muslims, products from non-halal sources continue to be widespread
in the market due to the overwhelming response from consumers, including Muslims.
A quantitative study via self-administered questionnaire was adopted and data were
collected among 300 Islamic studies students in Universiti Malaya. By adopting the
Theory of Planned Behaviour (TPB) plus price, this study will try identify factors
influencing intention to buy halal cosmetics among Islamic studies student in
Universiti Malaya. The findings of the research reveal that the attitude and perceive
behavioural control are influencing the intention to buy halal certified cosmetics
meanwhile subjective norms and price were found as not significant factor. The
outcomes will helps cosmetics manufactures to have a better understanding on
factors influencing consumer’s behaviour to purchase cosmetics.
1567 | UMT UNDERGRADUATE RESEARCH DAY 2018